We embrace THRIVE as our one-word-vision. Organisations that want to generate maximum, measurable returns from their customer communications must demand that their eCRM agency provides them with beautifully-crafted, compelling campaigns that play to the strengths - and mitigate the weaknesses - of CRM software, broadband, WiFi and mobile telephony technologies. This requires the optimum blend of efficiency and effectiveness and creates a sweet spot - The Science and Art of CR

As a Creative Director with a designer’s heart, working in an eCRM agency means that my energy comes from not winning another Cannes Award, but by seeing a number in a spreadsheet that I can show to the client. The problem is that design is often simply an ingredient in a large, multi-tiered ‘wedding cake’ which, when delivered, delights the bride and groom not just by how it looks, but how it tastes, whether there’s enough for all the guests and if they come back for some

In the dim and recent past when bandwidth and storage were huge issues - especially for corporate IT teams - there was a benefit to offering a "browser version” of an email. If your webmaster was blocking or choking images in your inbox, then choosing the web option would enable you to see those images - and all that lovely, explanatory, money-generating text “displayed" within them. However, storage is cheaper now and broadband / WiFi far more widely available. So, providi

Jason Holland and I are delighted to announce the launch, today, of our eCRM agency, THE CRM agency. At THE CRM agency, we believe that organisations that want to generate maximum returns from their customer communications must demand beautifully-crafted, compelling campaigns that play to the strengths of CRM technology. This requires the optimum blend of efficiency and effectiveness. We call this sweet spot - which differs from company to company, and industry to industry -