We have the pleasure of working with a wide range of client companies. Some are resolutely mainstream, requiring fascinating segmentation models to address their broad customer bases. Others are decidedly niche - often luxury brands serving the needs and desires of smaller groups of high net worth individuals. The more we work with the latter, the more it strikes us that such brands frequently share a problem. Having been honed over decades (often centuries) and generations o

As we race into the exciting future of email marketing with interactive content, CSS animation, live geo-tagged imagery and ‘next level’ per