4 Dec 2017

As some of you know, as well as managing The Italian Job (charity event)'s email marketing, we also enter a Mini every year. Here's the report from this year's Team 31.

 The Italian Job started in 1990 as a fun way for Mini enthusiasts to raise money for children's char...

25 Feb 2017

We have the pleasure of working with a wide range of client companies. Some are resolutely mainstream, requiring fascinating segmentation models to address their broad customer bases. Others are decidedly niche - often luxury brands serving the needs and desires of sma...

10 Feb 2017

As we race into the exciting future of email marketing with interactive content, CSS animation, live geo-tagged imagery and ‘next level’ personalisation, we should remember that there are a number of email basics to get right first, and to a sufficiently high quality,...

17 Aug 2016

Hopefully, you're reading this because you’re looking for a fantastic new agency partner to help you make huge, lasting improvements to your eCRM campaigns. You deserve on-the-money strategy, bullet-proof deliverability, compelling, award-winning content and results yo...

28 Jun 2016

Image credit: Jason Holland, Creative Director, THE CRM Agency

When I wrote “What #Brexit could mean for UK eCRM" in April I thought that the UK would vote, marginally, to remain in the EU.

Since then, among some great UK wins, THE CRM Agency has started working with two...

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