4 Dec 2017

At THE CRM Agency, we see the new General Data Protection Regulation (GDPR) as a welcome update. 

GDPR comes into force for all EU citizens on 25 May 2018. We wouldn’t be surprised if you, like us, are seeing a growing number of companies and independent consultants lin...

4 Dec 2017

As some of you know, as well as managing The Italian Job (charity event)'s email marketing, we also enter a Mini every year. Here's the report from this year's Team 31.

 The Italian Job started in 1990 as a fun way for Mini enthusiasts to raise money for children's char...

25 Feb 2017

We have the pleasure of working with a wide range of client companies. Some are resolutely mainstream, requiring fascinating segmentation models to address their broad customer bases. Others are decidedly niche - often luxury brands serving the needs and desires of sma...

10 Feb 2017

As we race into the exciting future of email marketing with interactive content, CSS animation, live geo-tagged imagery and ‘next level’ personalisation, we should remember that there are a number of email basics to get right first, and to a sufficiently high quality,...

3 Jan 2017

Today's the tenth day of Christmas and we're leaping like lords to be back helping our clients Thrive*.

* Organisations that thrive at eCRM understand that efficiency is the science of doing things right and effectiveness is the art of doing the right things.

If your New...

16 Dec 2016

2016 has been a great year for THE and we’d like to offer this simple but heartfelt thank you to all of our lovely clients, partners and suppliers for that. It makes such a difference when people 'click'.

What have we been up to?

Well, we’ve served up an animated campaig...

30 Sep 2016

John Thew presenting Hoxton Half Winner's Certificate to Stewart O'Brien of Experian

with John Horsley, Founder of Digital Doughnut

Hoxton Half, like so many good things, started as an idea in a pub. 

We were looking for a team-building theme and decided that a treasure h...

17 Aug 2016

Hopefully, you're reading this because you’re looking for a fantastic new agency partner to help you make huge, lasting improvements to your eCRM campaigns. You deserve on-the-money strategy, bullet-proof deliverability, compelling, award-winning content and results yo...

10 Aug 2016

THE CRM Agency and our great friends at Digital Doughnut have combined forces and are delighted to bring you the first ever Hoxton Half Marathon (no running required!)

Please join us on the afternoon and evening of Thursday 29 September, touring Hoxton, locating 13 Hoxt...

28 Jun 2016

Image credit: Jason Holland, Creative Director, THE CRM Agency

When I wrote “What #Brexit could mean for UK eCRM" in April I thought that the UK would vote, marginally, to remain in the EU.

Since then, among some great UK wins, THE CRM Agency has started working with two...