THE ART & SCIENCE OF CRM

Our clients call us
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Why choose THE CRM Agency?

We believe that organisations that want their customer communications to thrive should demand beautifully crafted, compelling campaigns that play to the strengths of CRM technology.

THE CRM Agency’s unique combination of skills in CRM strategy, award-winning creative design, seamless technical delivery (especially HTML email), change management and data-led customer analytics make us THE eCRM agency ideally placed to help you thrive.

We advise on the right things to do and how to leverage CRM tools and techniques to deliver practical, compelling, objective-busting customer communications. We then get the job done!

Our eCRM services

Does your organisation thrive on embracing both the Art AND Science of CRM?

We believe there are eight key areas to address in order to thrive:

CRM

STRATEGY

THE CRM Agency helps clients across a broad range of industries decide what Thrive should mean for their CRM communications. We advise on setting the key objectives for each of their campaigns, and recommend the optimum way to achieve those objectives. We then deploy our proven expertise in the Art and Science of CRM to get the job done.

CUSTOMER JOURNEY PLANNING

We design sequences of eye-catching, compelling communications that transport each customer from where they are to the next (and subsequent) actions our client wishes them to take. We achieve this through our proven workshop techniques, wireframing, flowcharting and further illustration as required.

CREATIVE

DESIGN

We design beautiful, memorable, brand-enhancing creative solutions. But always with an eye on our clients' objectives. And all led "hands-on" by our Creative Director, Jason Holland, who has won just about every digital award going - including BIMA, Cannes, D&AD, EPICA and The Drum. All with the aim of high impact, business driven creativity and a keen eye on ROI.

DIGITAL DEVELOPMENT

With thousands of campaigns completed and millions of our clients' customers reached and persuaded, THE CRM Agency team has the proven technical coding / asset production skills and experience to deliver your campaigns (especially HTML email) efficiently and effectively.

CAMPAIGN MANAGEMENT

We can set you up to manage your own campaigns, create a hybrid team solution or do everything for you. Whichever route is right for you, THE CRM Agency delivers the combination of manual, triggered and automated activity required to design, develop and deliver successful CRM communications. Time after time.

SEGMENTED AUDIENCE

We deploy geodemographic, behavioural and attitudinal data together with personas, scenarios and customer journeys to determine the optimum segmentation model that will provide your audience(s) with a personalised experience that resonates with them, and makes your CRM thrive.

ESP

SELECTION

We have built strong relationships, over many years, with the leading Email Service Providers (ESPs) and many other CRM software specialists, and understand their respective strengths and weaknesses. This makes THE CRM Agency ideally placed to advise you on how to get the best out of your current suppliers and, when required, help you find the right new suppliers.

DATA ANALYSIS & INSIGHT

There’s a science to thriving through data and we have over twenty five years’ experience making data rock! We review and analyse the ongoing performance of our clients' CRM campaigns then report our findings in plain English, helping them to achieve continuous improvement and the realisation of their objectives.

We would love to demonstrate how we can

make your CRM thrive

thrive@THE-CRMagency.com

+44 (0)20 7993 2800

Use our contact form

Our founders, John Thew and Jason Holland, each have over twenty-five years of experience planning and delivering successful, revenue-driving customer communications for a wide range of market-leading clients. Many of those clients cite John and Jason’s breadth of CRM knowledge, get-things-done-right approach, and ability to align innovation and change control to business-as-usual (BAU) campaigns as the stand-out combination that makes their CRM thrive.

Here’s what some of our clients say about THE CRM Agency’s work:

"I selected THE CRM Agency because of their founders’ impressive digital loyalty experience and ability to translate that experience into compelling creative that my team can deploy.”

Andy Gray, Group Head of Demand & Retention, Adobe

THE CRM Agency team honed their strategic, creative and development skills through working with the A-Z of market leaders across a wide range of sectors.

We have proven many times that a strategic or creative solution deployed successfully in one sector has equal or even greater value when we apply that learning to another client's sector.