THE ART & SCIENCE OF CRM

THE CRM Agency helps clients across a broad range of industries decide what Thrive should mean for their CRM communications. We advise on setting the key objectives for each of their campaigns, and recommend the optimum way to achieve those objectives. We then deploy our proven expertise in the Art and Science of CRM to get the job done.

We design sequences of eye-catching, compelling communications that transport each customer from where they are to the next (and subsequent) actions our client wishes them to take. We achieve this through our proven workshop techniques, wireframing, flowcharting and further illustration as required.

We design beautiful, memorable, brand-enhancing creative solutions. But always with an eye on our clients' objectives. And all led "hands-on" by our Creative Director, Jason Holland, who has won just about every digital award going - including BIMA, Cannes, D&AD, EPICA and The Drum. All with the aim of high impact, business driven creativity and a keen eye on ROI.

With thousands of campaigns completed and millions of our clients' customers reached and persuaded, THE CRM Agency team has the proven technical coding / asset production skills and experience to deliver your campaigns (especially HTML email) efficiently and effectively.

We can set you up to manage your own campaigns, create a hybrid team solution or do everything for you. Whichever route is right for you, THE CRM Agency delivers the combination of manual, triggered and automated activity required to design, develop and deliver successful CRM communications. Time after time.

We deploy geodemographic, behavioural and attitudinal data together with personas, scenarios and customer journeys to determine the optimum segmentation model that will provide your audience(s) with a personalised experience that resonates with them, and makes your CRM thrive.

We have built strong relationships, over many years, with the leading Email Service Providers (ESPs) and many other CRM software specialists, and understand their respective strengths and weaknesses. This makes THE CRM Agency ideally placed to advise you on how to get the best out of your current suppliers and, when required, help you find the right new suppliers.

There’s a science to thriving through data and we have over twenty five years’ experience making data rock! We review and analyse the ongoing performance of our clients' CRM campaigns then report our findings in plain English, helping them to achieve continuous improvement and the realisation of their objectives.