The National Lottery

In 2017, Camelot needed a cohesive design “Toolkit” for email marketing across their many game brands - The National Lottery, Euromillions, Thunderball, etc. One that they could use on their INFOR platform, to create high quality emails in-house, but also call upon THE whenever they needed further enhancements - both design and technical. Our solution was so successful that, in 2020, they asked us to update the Toolkit with their brand refresh and add several new modules too.